Behind the counter · Since 1996
"I was born to be a döner master."
Serkan Mutlu's story is a journey of mastery, from apprentice to founder of international restaurants. Having entered the trade in 1996, over the years Mutlu turned the knowledge he gained at the döner grill into international experience through the many restaurants he has consulted for and founded, including Nfess in Saudi Arabia.
Led by Serkan Mutlu, who has worked and contributed at every stage from production to the consumer in almost all of the leading companies in the döner industry for about 25 years, our restaurant "Nfess Döner by Serkan Usta" serves customers in Turkey and Saudi Arabia.
Thanks to a business model developed by Serkan Mutlu himself that brings tradition and innovation together, "Nfess Döner by Serkan Usta" has created a completely new, innovative döner concept — from its décor to its menu — and has put its signature on döner.
Nfess Döner by Serkan Usta is a premium restaurant brand that carries Turkish döner mastery into the future through Serkan Mutlu's international experience and a corporate franchise system.
By turning traditional döner craftsmanship into a corporate business system, Nfess Döner by Serkan Usta positions itself as a brand that builds trust and appetite in customers while offering investors a transparent, standardized franchise model.
Nfess Döner's first branch was founded in Jeddah. Serkan Mutlu built the "Nfess" brand with his own hands, with a global vision.
The Jeddah experience laid the foundation for Nfess's vision of becoming not just a local, but an international restaurant brand.
Today, this international experience has been transformed into a corporate, sustainable franchise system under the Nfess Döner by Serkan Usta umbrella.
Two distinct restaurant concepts under Serkan Mutlu, suited to different scales and needs.
A luxury döner concept with 3,000 m² of indoor space — spacious seating areas, VIP lounges and an open kitchen experience.
A city branch model for more compact spaces, focused on fast service while maintaining the same product standards.
The same signature at every branch: from choosing the right meat to serving it, every step of mastery is standardized.
Döner Over Rice
Dürüm Wrap
İskender
Tombik Döner
The Nfess Döner by Serkan Usta franchise offers everything you would otherwise have to set up on your own, under one corporate umbrella.
Restaurant setup and counter design.
Staffing support.
Media planning and PR activities.
Opening organization.
Setting the restaurant menu and monitoring flavor.
Right to use the brand license.
Our team will visit the restaurant monthly for inspection, as needed.
Defining the architectural concept.
Kitchen equipment will be supplied by Nfess Döner by Serkan Usta.
Staff uniforms will be supplied.
Marinated meat will be supplied.
Choose the franchise package that suits your investment — with or without architectural design support.
Package contents and investment costs may vary depending on location, floor area and concept.
An archive of media coverage of Serkan Mutlu's journey in craftsmanship, entrepreneurship and international brand building.
Fortune Turkey
Başarıya Bakış
StoryBoxWeb
ChefStory
Gurmoss
Magazin Burada
tivi6 · Mevzu Ne?
Habertürk
Corporate Showcase · Jeddah
Show TV
Every Nfess Döner by Serkan Usta branch serves with the same product standards and the same signature.
You can reach us by emailing info@nfessdoner.com. We will get back to you as soon as possible.